Planning: Reflection on moderators report

Planning: Reflection on moderators report

•  Note down what who you worked with had done and how they were directed as there was a lack of completion of this section.
• Make sure the blog is easy to navigate and has a clear layout for the examiner
• Made sure everything is completed for the CCS
• reference to unassessed participants
•  research/ planning
• the two pages of the websites which had been assessed
• website templates used

STATEMENT OF INTENT

• The Statement of Intent needs to have a clear link between the two main products and explained how digital convergence would connect the two
• The report suggests that the 'candidates had a great deal of detail about the offline product but very little about the online (unbalanced)'

TV DOCUMENTARY

• Well-rehearsed performances and good casting were key to the successful outcomes of the TV documentary
• Use a running banner at the bottom of the screen, with web address and social media details to demonstrate an effective understanding of digital convergence
• Make sure to consider the mise-en-scene
•  'lack of awareness of appropriate mise-en-scene, framing and composition; the setting was generally the least considered aspect'

WEBSITE

• Spend as much time planning the website as much as you planned for your chosen brief, as there has to be a strong link
• Websites were seen to be 'created in a short amount of time and being overly reliant on platform-provided templates with limited extra content'
• Consider real-world examples of websites, apply this knowledge effectively to your own
• It's the same amount of marks as TV !!!!
• The two marked pages clearly need to link to the house style/branding of the other product
• 'Generally, the linked pages tended to be less successful than homepages, often lacking technical sophistication' 
• 'failing to take in the relationship between the other product and concepts like the target audience and representation'
• Use examples of 'tweets, or Instagram posts, a newsletter, examples of merchandise for the brand, or discussion of other products available to buy such as tracks, tour books, subscriptions' to really link the two products together
•  Less successful websites either demonstrated a lack of attention to detail or missed key elements of the brief's codes and conventions
• Sites which did not include a viable/ visible menu bar
• Sites where the linked page was virtually blank or included text but no image
• Sites with two uneven pages
• Sites that did not have any linked pages – just two separate webpages
• Sites that did not include embedded audio/ video
• Sites which extended beyond the sides of a standard monitor screen
•  Need to have a very effective consideration of how to interact with the target audience 
• bespoke contact forms, subscriptions, exclusive offers, social media feeds 

DIGITAL CONVERGENCE

• Overall branding has to be considered with the use of imagery, logo, models, colours, themes across products clearly demonstrated
• Has to be an emphasis on mutual promotion
• 'a shout-out on the radio or television show, a link at the end of the video'
• There was a lack of  digital convergence in recent work, so make sure you have lots
• 'Analogue products which did not mention the website at all'
• 'Websites which did not link directly to the other product
• 'Models/ actors on the website who were not used in the partner product'
• 'Features on the website which were not mentioned in the partner product'
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