Audience Research: Focus group questions
1. How often do you watch documentaries?
1. How often do you watch documentaries?
Hannah (P) - I watch a documentary probably either once a week if there is a short series of them or once every two weeks because I enjoy watching and learning about what they are about! I definitely watch a documentary in the space of two weeks.
James (P) - I don't often watch documentaries because after about 20 minutes they tend to get a bit repetitive and boring.
Max (P) - About once a week
Catherine (S) - 3-4 times a week
2. If you would watch one what platform would you watch it on? (TV, Phone, Computer)
Hannah (P) - I would watch some on tv if it was appealing to me, I quite like history documentaries on tv. However, I watch most of the documentaries on my phone on Netflix.
James (P) - If I was to participle in the sport of watching a documentary I would watch it on my television because the adverts would offer me a break to take in and digest the information in the documentary.
Max (P) - Streaming platform iPlayer or Netflix
Catherine (S) - TV
3. What social media platform do you use the most?
Hannah (P) - Snapchat
James (P) - Instagram
Max (P) - Instagram
Catherine (S) - Facebook/Instagram
4. What's your favourite genre of a documentary?
Hannah (P) - My favourite genre of documentaries is either history-related about wars and the history of where we live and what’s happened, or documentaries about the world and the planet, for example our planet on Netflix was a very enjoyable watch for me! I love learning about the environment and how we can help it.
James (P) - I love a good travel documentary. the reason for this is that I love seeing new places and there environments and culture.
Max (P) - Wildlife/Nature
Catherine (S) - History/astrobiology
5. What makes a documentary more appealing to you? What attracts you?
Hannah (P) - In a documentary, anything to do with the world and our planet I usually watch and really enjoy as it something I love to learn more about and explore! David Attenborough is my favourite person to watch on documentaries! They appeal to me more if they have lots of footage of what they are talking about so I really get a sense of what is happening.
James (P) - The best kind of documentary is one that has a meaning and a purpose behind it. otherwise, it feels like an hour and a half worth of blab.
Max (P) - Often it's either the subject matter or sometimes the narrator on the series. Such as David Attenborough narrated wildlife doc.
Catherine (S) - Photographic evidence/personal accounts
Audience Research: Summation
To discover the leisure and media consumption habits of my target audience, I set up a focus group consisting of four people: Hannah, James, and Max acting as my primary audience and Catherine as my secondary.
I asked them five different questions whilst also asking them to list their interests.
For my focus group, I tried to pick people within the demographic who didn't really have similar backgrounds/interests.
Interests
I have realized that if I heavily focus my documentary on the topic of theatre and performing, this could limit my audience - as I would be attracting a niche audience. Because of this, I will balance this out with the topic of mental health so I can attract a wider audience.
Questions from Focus Group
Question 1 - How often do you watch documentaries?
From the data, it was shown that the average from my primary audience would be once a week, with the exception of James, who doesn't often watch documentaries because "after about 20 minutes they tend to get a bit repetitive and boring." This suggests that I will need a way to engage my audience.
Question 2 - If you would watch one what platform would you watch it on? (TV, Phone, Computer)
The results were split down the middle with two people saying TV and the others, Netflix/BBC iPlayer.
Question 3 - What social media platform do you use the most?
It was shown that Instagram was the most used platform. So, therefore, I will try and incorporate Instagram as a way of digital convergence.
Question 4 - What is your favourite genre of a documentary?
Most of my group said nature or something that has various locations.
Question 5 - What makes a documentary more appealing to you? What attracts you?
For this question, people said that they enjoy personal accounts but mostly depends on the subject matter. I believe social media and mental health, is a relevant and on-going issue that society is trying to tackle. Setting it in the performing arts industry will be a new and interesting perspective that hasn't been researched before.
I asked them five different questions whilst also asking them to list their interests.
For my focus group, I tried to pick people within the demographic who didn't really have similar backgrounds/interests.
Interests
I have realized that if I heavily focus my documentary on the topic of theatre and performing, this could limit my audience - as I would be attracting a niche audience. Because of this, I will balance this out with the topic of mental health so I can attract a wider audience.
Questions from Focus Group
Question 1 - How often do you watch documentaries?
From the data, it was shown that the average from my primary audience would be once a week, with the exception of James, who doesn't often watch documentaries because "after about 20 minutes they tend to get a bit repetitive and boring." This suggests that I will need a way to engage my audience.
Question 2 - If you would watch one what platform would you watch it on? (TV, Phone, Computer)
The results were split down the middle with two people saying TV and the others, Netflix/BBC iPlayer.
Question 3 - What social media platform do you use the most?
It was shown that Instagram was the most used platform. So, therefore, I will try and incorporate Instagram as a way of digital convergence.
Question 4 - What is your favourite genre of a documentary?
Most of my group said nature or something that has various locations.
Question 5 - What makes a documentary more appealing to you? What attracts you?
For this question, people said that they enjoy personal accounts but mostly depends on the subject matter. I believe social media and mental health, is a relevant and on-going issue that society is trying to tackle. Setting it in the performing arts industry will be a new and interesting perspective that hasn't been researched before.
Revision of Pitch
Originally my pitch was going to solely be about anorexia in the performing arts industry. From my research I believe that my topic is a little too niche and also wanted to include the aspects of social media, making the storyline very complex. So, therefore, I have decided to still have my main character suffer from mild forms of anorexia but I will focus more on the more general subject of mental health and how social media can influence this within the performing arts industry.
In my documentary, I will use the main talent who is a boy suffering from mental health issues and a female who is homosexual to represent two different social groups.
To incorporate digital convergence within my piece, I will use the social media platform Instagram and Snapchat - as these were the 'most interacted with' from my focus group.
In my documentary, I will use the main talent who is a boy suffering from mental health issues and a female who is homosexual to represent two different social groups.
To incorporate digital convergence within my piece, I will use the social media platform Instagram and Snapchat - as these were the 'most interacted with' from my focus group.
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