Audience Research Summation

To discover the leisure and media consumption habits of my target audience, I set up a focus group consisting of four people: Hannah, James, and Max acting as my primary audience and Catherine as my secondary.
I asked them five different questions whilst also asking them to list their interests.
For my focus group, I tried to pick people within the demographic who didn't really have similar backgrounds/interests.

Interests
I have realized that if I heavily focus my documentary on the topic of theatre and performing, this could limit my audience - as I would be attracting a niche audience. Because of this, I will balance this out with the topic of mental health so I can attract a wider audience.

Questions from Focus Group
Question 1 - How often do you watch documentaries?
From the data, it was shown that the average from my primary audience would be once a week, with the exception of James, who doesn't often watch documentaries because "after about 20 minutes they tend to get a bit repetitive and boring." This suggests that I will need a way to engage my audience. 

Question 2 -  If you would watch one what platform would you watch it on? (TV, Phone, Computer)
The results were split down the middle with two people saying TV and the others, Netflix/BBC iPlayer.

Question 3 - What social media platform do you use the most?
It was shown that Instagram was the most used platform. So, therefore, I will try and incorporate Instagram as a way of digital convergence. 

Question 4 - What is your favourite genre of a documentary?
Most of my group said nature or something that has various locations.

Question 5 - What makes a documentary more appealing to you? What attracts you?
For this question, people said that they enjoy personal accounts but mostly depends on the subject matter. I believe social media and mental health, is a relevant and on-going issue that society is trying to tackle. Setting it in the performing arts industry will be a new and interesting perspective that hasn't been researched before.