Monday, 25 May 2020

Planning: First Ideas

Draft 1 of Alfie's interview

My plan is to write Alfie's and his mother's interviews and then combine them in a non-linear narrative for the end product - with various external clips as well.



Storyboard of Opening Sequence

Statement of Intent Draft


How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
PRODUCT 1
For my documentary, I aim to create a film about anorexia and bullying within the performing arts industry. I believe this topic links in strongly with my target audience of a socially conscious 16-25-year-old, middle to upmarket demographic as these topics are relevant to our society – still being quite a taboo subject. From my audience research it was suggested that The BBC’s remit is to “entertain, educate and inform” and I will be reflecting this in my documentary with the use of mise-en-scene, for instance, shot types. I will use close up shots to create a very intimate feel to the educational documentary, representing my talent as vulnerable and creating an authentic reality, adhering to the work of John Grierson, by also using wide shots to establish various locations. I intend to pay homage to the BBC Three Documentary “Jesy Nelson: Odd One Out” by having a similar fragmented narrative structure and the colour palette of hues of different greys, and the movie “Billy Elliot.”

PRODUCT 2
For my website, I intend to have a fresh, modern house style to reflect my target demographic, whilst still keeping in mind the brand identity of BBC 3. The main talent will be represented as determined, conveying the website as optimistic, if he can do it – anyone can. The website will promote success and will also have Easter eggs linking to mental health helplines, interviews, and audio-visual clips to really enrich and inform the audience. I will include social media platforms to encourage the audience to ‘get involved’ also reflecting a modern and contemporary product. From my audience research it was suggested that the target demographic like to stream on demand as well as watching live, so therefore I will have various streaming platforms on the website to provide choice and versatility.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
Both my website and my product will have a similar house style, with the product having a link to the website at the end of the 3-minute video – giving a more in depth insight of mental health and how one can control it. Also, throughout the video there will be a hashtag, encouraging the audiences to actively participate by telling us their stories, which will also be reflected in the website, with social media posts and links – creating digitally convergent products and encouraging the audience to participate.

Friday, 15 May 2020

Generic Research: Language and Digital Convergence


How do media producers use language to communicate meaning?

Mise-en-scene 

- Location
The setting is an extremely vital aspect that media producers use in order to communicate meaning. This can establish a specific overall atmosphere of the documentary itself.
For example - In the documentary "Odd One Out", the first location is set in Jesy's home - creating a very personal and intimate atmosphere as she reveals what her life was like.

- Costume
Costume can help represent a character or establish a situation for the audience without the use of commentary. In criminal documentaries, the audience understand who the prisoners are from their clothing, e.g orange jumpsuits.
In "Abused by My Girlfriend" the lack of clothing worn by Alex at the start, suggests he is vulnerable and damaged - making the audience feel sympathetic towards him.

- Lighting
Lighting can also create a certain ambience, setting the tone for that specific scene. Warmer lighting is used to enhance the scenes positivity and joyful atmosphere, where darker more cooler hue is used to convey sadness or seriousness.

- Camera angles/shots
Camera shots are probably the main technique used to communicate meaning.
Low camera angled shot = shows authority and dominance
High angled shot = inferior, suppressed
Wide shot = actor's expression and surroundings can be seen
Close up shot = focuses on the actor's emotion and expression
Long shot = establishes setting and surrounding
POV shot = making the audience feel included, that they are a part of the film
Over the shoulder shot = personal, inclusivity
Tilted shot = uneasy, uncomfortable situation


Music/Speech

Non-diegetic music can evoke dramatic feelings from the audience. It heavily sets the tone for films and is used in documentaries frequently to heighten the atmosphere.

How do media producers use digital convergence to link their products?

Digital convergence is primarily seen through websites. Easter eggs are the most commonly used, which is shown in the Jesy Nelson website on BBC 3. On their website, the BBC 3 logo has an easter egg which links back to the main website. This could encourage audiences to explore the main website and their other documentaries.
Other links are presented on the website such as social media platforms: Instagram, YouTube, Twitter and their other apps such as BBC iPlayer. This promotes an active audience where the audience is able to speak back to the producers (Jenkins). 
Brand identity is maintained through the use of colour, which can be seen through every website. Netflix uses the colours red and black, and BBC 3 pink and white, which is maintained throughout their websites.