Monday, 25 May 2020
Statement of Intent Draft
How
do you intend to use the four areas of the media theoretical framework to
communicate meaning and meet the requirements of your chosen brief? (approx.
400 words)
PRODUCT
1
For my documentary, I aim to create a film about
anorexia and bullying within the performing arts industry. I believe this topic
links in strongly with my target audience of a socially conscious 16-25-year-old,
middle to upmarket demographic as these topics are relevant to our society – still
being quite a taboo subject. From my audience research it was suggested that The
BBC’s remit is to “entertain, educate and inform” and I will be reflecting this
in my documentary with the use of mise-en-scene, for instance, shot types. I
will use close up shots to create a very intimate feel to the educational documentary,
representing my talent as vulnerable and creating an authentic reality,
adhering to the work of John Grierson, by also using wide shots to establish
various locations. I intend to pay homage to the BBC Three Documentary “Jesy
Nelson: Odd One Out” by having a similar fragmented narrative structure and the
colour palette of hues of different greys, and the movie “Billy Elliot.”
PRODUCT 2
For my website, I intend to have a fresh, modern
house style to reflect my target demographic, whilst still keeping in mind the
brand identity of BBC 3. The main talent will be represented as determined, conveying
the website as optimistic, if he can do it – anyone can. The website will
promote success and will also have Easter eggs linking to mental health
helplines, interviews, and audio-visual clips to really enrich and inform the
audience. I will include social media platforms to encourage the audience to
‘get involved’ also reflecting a modern and contemporary product. From my
audience research it was suggested that the target demographic like to stream
on demand as well as watching live, so therefore I will have various streaming
platforms on the website to provide choice and versatility.
How do you intend to link your media products to demonstrate
your knowledge and understanding of the digitally convergent nature of your
media production? (approx. 100 words)
Both my website and my product will have a similar house style,
with the product having a link to the website at the end of the 3-minute video
– giving a more in depth insight of mental health and how one can control it.
Also, throughout the video there will be a hashtag, encouraging the audiences
to actively participate by telling us their stories, which will also be
reflected in the website, with social media posts and links – creating
digitally convergent products and encouraging the audience to participate.
Friday, 15 May 2020
Generic Research: Language and Digital Convergence
How do media producers use
language to communicate meaning?
Mise-en-scene
- Location
The
setting is an extremely vital aspect that media producers use in order to
communicate meaning. This can establish a specific overall atmosphere of the
documentary itself.
For
example - In the documentary "Odd One Out", the first location is set
in Jesy's home - creating a very personal and intimate atmosphere as she
reveals what her life was like.
- Costume
Costume can help
represent a character or establish a situation for the audience without the use
of commentary. In criminal documentaries, the audience understand who the
prisoners are from their clothing, e.g orange jumpsuits.
In "Abused
by My Girlfriend" the lack of clothing worn by Alex at the start, suggests
he is vulnerable and damaged - making the audience feel sympathetic towards
him.
- Lighting
Lighting can also
create a certain ambience, setting the tone for that specific scene. Warmer
lighting is used to enhance the scenes positivity and joyful atmosphere, where
darker more cooler hue is used to convey sadness or seriousness.
- Camera angles/shots
Camera
shots are probably the main technique used to communicate meaning.
Low
camera angled shot = shows authority and dominance
High
angled shot = inferior, suppressed
Wide
shot = actor's expression and surroundings can be seen
Close
up shot = focuses on the actor's emotion and expression
Long
shot = establishes setting and surrounding
POV
shot = making the audience feel included, that they are a part of the film
Over
the shoulder shot = personal, inclusivity
Tilted
shot = uneasy, uncomfortable situation
Music/Speech
Non-diegetic music can evoke dramatic feelings from the audience. It heavily sets the tone for films and is used in documentaries frequently to heighten the atmosphere.
How do media producers use digital convergence to link their products?
Digital
convergence is primarily seen through websites. Easter eggs are the most
commonly used, which is shown in the Jesy Nelson website on BBC 3. On their
website, the BBC 3 logo has an easter egg which links back to the main website.
This could encourage audiences to explore the main website and
their other documentaries.
Other
links are presented on the website such as social media platforms: Instagram,
YouTube, Twitter and their other apps such as BBC iPlayer. This promotes an
active audience where the audience is able to speak back to the producers
(Jenkins).
Brand
identity is maintained through the use of colour, which can be seen through
every website. Netflix uses the colours red and black, and BBC 3 pink and
white, which is maintained throughout their websites.
Monday, 11 May 2020
Thursday, 7 May 2020
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