Statement of Intent Draft

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

PRODUCT 1

For my documentary, I aim to create a film about anorexia and bullying within the performing arts industry. I believe this topic links in strongly with my target audience of a socially conscious 16-25-year-old, middle to upmarket demographic as these topics are relevant to our society – still being quite a taboo subject. From my audience research it was suggested that The BBC’s remit is to “entertain, educate and inform” and I will be reflecting this in my documentary with the use of mise-en-scene, for instance, shot types. I will use close up shots to create a very intimate feel to the educational documentary, representing my talent as vulnerable and creating an authentic reality, adhering to the work of John Grierson, by also using wide shots to establish various locations. I intend to pay homage to the BBC Three Documentary “Jesy Nelson: Odd One Out” by having a similar fragmented narrative structure and the colour palette of hues of different greys, and the movie “Billy Elliot.”

PRODUCT 2

For my website, I intend to have a fresh, modern house style to reflect my target demographic, whilst still keeping in mind the brand identity of BBC 3. The main talent will be represented as determined, conveying the website as optimistic, if he can do it – anyone can. The website will promote success and will also have Easter eggs linking to mental health helplines, interviews, and audio-visual clips to really enrich and inform the audience. I will include social media platforms to encourage the audience to ‘get involved’ also reflecting a modern and contemporary product. From my audience research it was suggested that the target demographic like to stream on demand as well as watching live, so therefore I will have various streaming platforms on the website to provide choice and versatility.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

Both my website and my product will have a similar house style, with the product having a link to the website at the end of the 3-minute video – giving a more in depth insight of mental health and how one can control it. Also, throughout the video there will be a hashtag, encouraging the audiences to actively participate by telling us their stories, which will also be reflected in the website, with social media posts and links – creating digitally convergent products and encouraging the audience to participate.