Replicating the episode layout of the BBC 3 website
Added link of my documentary to the icon.
Tuesday, 15 December 2020
Tuesday, 10 November 2020
Tuesday, 3 November 2020
BRIEF
Brief 1: Television and online
Requirements of the brief
You work for an independent media production company. You have been given the task of producing a three-minute opening sequence of a documentary for BBC Three and two web pages on the BBC Three website about the documentary.
The opening sequence must include the title sequence.
The web pages must promote the new documentary to its target audience and enable fans to interact with the programme.
Summary of brief requirements:
Statement of Intent (approx. 500 words).1
Opening sequence for a documentary: One, three-minute opening sequence.
Broadcast channel and time: Content must be suitable for BBC Three.
Number of web pages: Two web pages.
Cross-media production target audience: A socially-conscious, 16–25, middle to upmarket
demographic.
There must be a clear sense of branding across the two elements of the cross-media production.Production detail that must be included
The production of the opening sequence must include (as a minimum):Range of camera shots, including shot distances, angles and movement as appropriate to a documentary.
Editing of footage and sound.
Soundtrack, which should include voice (voiceover and/or diegetic voices), sound effects and
appropriately edited music.
At least two different uses of mise-en-scène.
At least two characters representing at least two different social groups (e.g. as defined by
age, gender, race and ethnicity, sexuality).
Graphics/titles to include the title of the programme.
The production of the web pages must include (as a minimum):
Original audio or audio-visual content which may include material from the programme but must include at least one element produced specifically for the website.
A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the television programme.
Appropriate conventions of website design, following the conventions of BBC Three web pages (including articles).
Text introducing the main features of the programme.
Working links from each page to the other page.
A range of appropriate media language techniques (typography, images, fonts, backgrounds,
logos, etc.) as appropriate to the purpose of the website.
1 A Statement of Intent document needs to be completed as part of each OCR set brief. Learners need to complete a Statement of Intent document to outline the ways in which they propose to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of their chosen set brief.
Tuesday, 20 October 2020
Sunday, 27 September 2020
Monday, 7 September 2020
Friday, 4 September 2020
Post-production: Audio visual clip for website
Post-production: Audio-Visual clip for website
As the documentary looked at the more serious topics in Alfie's life such as anorexia, for the website I really wanted to capture a friendly and fun side of Alfie, which led me to the idea of "5 Questions with Alfie" (a much more relaxed and chatty interview).
Sound
Paying homage to Vogue's 10 things that *celebrity* has never done before, I wanted to use a jazzy and upbeat soundtrack to portray a more friendlier ambience.
The filming took place in a studio and as well as DeNoising the audio I also had to DeReverb it to get rid of the echo and make it clearer.
When overlapping the background music to the clips, I had to level the audio and make sure that Alfie's audio was still able to be heard.
Clips
I decided to use cutaways of Alfie dancing incorporating dolly shots, wide shots and close ups to provide variation.
Thursday, 13 August 2020
Post-production: Audio fade in and out
Even though I still DeNoised the audio, you can still hear some white noise in the background, which is very visible when the talent stops speaking. So to reduce this, I decided to fade in/out the audio at the beginning and end so it sounded more smooth.
(Unfortunately in this video, there is no audio)
Post-production: Error and changed computers
When I was trying to edit my documentary, Premiere Pro and After Effects were extremely slow on my Windows laptop as I didn't have enough RAM and my GPU wasn't high enough, so it was impossible to edit a 4K video. I then converted it into 1080p and my laptop was still extremely slow, and the playback was lagging, so I decided to buy a Macbook Pro and upgrade.
Wednesday, 29 July 2020
Post-production
Sound
When filming my documentary I recorded the sound separately with a Lavalier microphone as my iPhone XR microphone does not pick up sound that well, and therefore when it came to editing, I would have to sync up the separate sound with my video
I decided to edit on Logic Pro for the sound to DeNoise and level the volume as best as I could.
Error with computer - 13th August 2020
When I was trying to edit my documentary, Premiere Pro and After Effects were extremely slow on my Windows laptop as I didn't have enough RAM and my GPU wasn't high enough, so it was impossible to edit a 4K video. I then converted it into 1080p and my laptop was still extremely slow, and the playback was lagging, so I decided to buy a Macbook Pro and upgrade.
Testing out colourings on After Effects
Audio fade in and out
Even though I still DeNoised the audio, you can still hear some white noise in the background, which is very visible when the talent stops speaking. So to reduce this, I decided to fade in/out the audio at the beginning and end so it sounded more smooth.
(Unfortunately in this video, there is no audio)
Post-production: Audio-Visual clip for the website
As the documentary looked at the more serious topics in Alfie's life such as anorexia, for the website I really wanted to capture a friendly and fun side of Alfie, which led me to the idea of "5 Questions with Alfie" (a much more relaxed and chatty interview).
Sound
Paying homage to Vogue's 10 things that *celebrity* has never done before, I wanted to use a jazzy and upbeat soundtrack to portray a friendlier ambience.
The filming took place in a studio and as well as DeNoising the audio I also had to DeReverb it to get rid of the echo and make it clearer.
When overlapping the background music to the clips, I had to level the audio and make sure that Alfie's audio was still able to be heard.
Clips
I decided to use cutaways of Alfie dancing incorporating dolly shots, wide shots and close-ups to provide variation.
Monday, 22 June 2020
Wednesday, 10 June 2020
Monday, 25 May 2020
Planning: First Ideas
Draft 1 of Alfie's interview
My plan is to write Alfie's and his mother's interviews and then combine them in a non-linear narrative for the end product - with various external clips as well.
My plan is to write Alfie's and his mother's interviews and then combine them in a non-linear narrative for the end product - with various external clips as well.
Storyboard of Opening Sequence
Statement of Intent Draft
How
do you intend to use the four areas of the media theoretical framework to
communicate meaning and meet the requirements of your chosen brief? (approx.
400 words)
PRODUCT
1
For my documentary, I aim to create a film about
anorexia and bullying within the performing arts industry. I believe this topic
links in strongly with my target audience of a socially conscious 16-25-year-old,
middle to upmarket demographic as these topics are relevant to our society – still
being quite a taboo subject. From my audience research it was suggested that The
BBC’s remit is to “entertain, educate and inform” and I will be reflecting this
in my documentary with the use of mise-en-scene, for instance, shot types. I
will use close up shots to create a very intimate feel to the educational documentary,
representing my talent as vulnerable and creating an authentic reality,
adhering to the work of John Grierson, by also using wide shots to establish
various locations. I intend to pay homage to the BBC Three Documentary “Jesy
Nelson: Odd One Out” by having a similar fragmented narrative structure and the
colour palette of hues of different greys, and the movie “Billy Elliot.”
PRODUCT 2
For my website, I intend to have a fresh, modern
house style to reflect my target demographic, whilst still keeping in mind the
brand identity of BBC 3. The main talent will be represented as determined, conveying
the website as optimistic, if he can do it – anyone can. The website will
promote success and will also have Easter eggs linking to mental health
helplines, interviews, and audio-visual clips to really enrich and inform the
audience. I will include social media platforms to encourage the audience to
‘get involved’ also reflecting a modern and contemporary product. From my
audience research it was suggested that the target demographic like to stream
on demand as well as watching live, so therefore I will have various streaming
platforms on the website to provide choice and versatility.
How do you intend to link your media products to demonstrate
your knowledge and understanding of the digitally convergent nature of your
media production? (approx. 100 words)
Both my website and my product will have a similar house style,
with the product having a link to the website at the end of the 3-minute video
– giving a more in depth insight of mental health and how one can control it.
Also, throughout the video there will be a hashtag, encouraging the audiences
to actively participate by telling us their stories, which will also be
reflected in the website, with social media posts and links – creating
digitally convergent products and encouraging the audience to participate.
Friday, 15 May 2020
Generic Research: Language and Digital Convergence
How do media producers use
language to communicate meaning?
Mise-en-scene
- Location
The
setting is an extremely vital aspect that media producers use in order to
communicate meaning. This can establish a specific overall atmosphere of the
documentary itself.
For
example - In the documentary "Odd One Out", the first location is set
in Jesy's home - creating a very personal and intimate atmosphere as she
reveals what her life was like.
- Costume
Costume can help
represent a character or establish a situation for the audience without the use
of commentary. In criminal documentaries, the audience understand who the
prisoners are from their clothing, e.g orange jumpsuits.
In "Abused
by My Girlfriend" the lack of clothing worn by Alex at the start, suggests
he is vulnerable and damaged - making the audience feel sympathetic towards
him.
- Lighting
Lighting can also
create a certain ambience, setting the tone for that specific scene. Warmer
lighting is used to enhance the scenes positivity and joyful atmosphere, where
darker more cooler hue is used to convey sadness or seriousness.
- Camera angles/shots
Camera
shots are probably the main technique used to communicate meaning.
Low
camera angled shot = shows authority and dominance
High
angled shot = inferior, suppressed
Wide
shot = actor's expression and surroundings can be seen
Close
up shot = focuses on the actor's emotion and expression
Long
shot = establishes setting and surrounding
POV
shot = making the audience feel included, that they are a part of the film
Over
the shoulder shot = personal, inclusivity
Tilted
shot = uneasy, uncomfortable situation
Music/Speech
Non-diegetic music can evoke dramatic feelings from the audience. It heavily sets the tone for films and is used in documentaries frequently to heighten the atmosphere.
How do media producers use digital convergence to link their products?
Digital
convergence is primarily seen through websites. Easter eggs are the most
commonly used, which is shown in the Jesy Nelson website on BBC 3. On their
website, the BBC 3 logo has an easter egg which links back to the main website.
This could encourage audiences to explore the main website and
their other documentaries.
Other
links are presented on the website such as social media platforms: Instagram,
YouTube, Twitter and their other apps such as BBC iPlayer. This promotes an
active audience where the audience is able to speak back to the producers
(Jenkins).
Brand
identity is maintained through the use of colour, which can be seen through
every website. Netflix uses the colours red and black, and BBC 3 pink and
white, which is maintained throughout their websites.
Monday, 11 May 2020
Thursday, 7 May 2020
Thursday, 30 April 2020
Revision of Pitch
Originally my pitch was going to solely be about anorexia in the performing arts industry. From my research I believe that my topic is a little too niche and also wanted to include the aspects of social media, making the storyline very complex. So, therefore, I have decided to still have my main character suffer from mild forms anorexia but I will focus more on the more general subject of mental health and how social media can influence this within the performing arts industry.
In my documentary, I will use the main talent who is a boy suffering from mental health issues and a female who is homosexual to represent two different social groups.
To incorporate digital convergence within my piece, I will use the social media platform Instagram and Snapchat - as these were the 'most interacted with' from my focus group.
In my documentary, I will use the main talent who is a boy suffering from mental health issues and a female who is homosexual to represent two different social groups.
To incorporate digital convergence within my piece, I will use the social media platform Instagram and Snapchat - as these were the 'most interacted with' from my focus group.
Audience Research Summation
To discover the leisure and media consumption habits of my target audience, I set up a focus group consisting of four people: Hannah, James, and Max acting as my primary audience and Catherine as my secondary.
I asked them five different questions whilst also asking them to list their interests.
For my focus group, I tried to pick people within the demographic who didn't really have similar backgrounds/interests.
Interests
I have realized that if I heavily focus my documentary on the topic of theatre and performing, this could limit my audience - as I would be attracting a niche audience. Because of this, I will balance this out with the topic of mental health so I can attract a wider audience.
Questions from Focus Group
Question 1 - How often do you watch documentaries?
From the data, it was shown that the average from my primary audience would be once a week, with the exception of James, who doesn't often watch documentaries because "after about 20 minutes they tend to get a bit repetitive and boring." This suggests that I will need a way to engage my audience.
Question 2 - If you would watch one what platform would you watch it on? (TV, Phone, Computer)
The results were split down the middle with two people saying TV and the others, Netflix/BBC iPlayer.
Question 3 - What social media platform do you use the most?
It was shown that Instagram was the most used platform. So, therefore, I will try and incorporate Instagram as a way of digital convergence.
Question 4 - What is your favourite genre of a documentary?
Most of my group said nature or something that has various locations.
Question 5 - What makes a documentary more appealing to you? What attracts you?
For this question, people said that they enjoy personal accounts but mostly depends on the subject matter. I believe social media and mental health, is a relevant and on-going issue that society is trying to tackle. Setting it in the performing arts industry will be a new and interesting perspective that hasn't been researched before.
I asked them five different questions whilst also asking them to list their interests.
For my focus group, I tried to pick people within the demographic who didn't really have similar backgrounds/interests.
Interests
I have realized that if I heavily focus my documentary on the topic of theatre and performing, this could limit my audience - as I would be attracting a niche audience. Because of this, I will balance this out with the topic of mental health so I can attract a wider audience.
Questions from Focus Group
Question 1 - How often do you watch documentaries?
From the data, it was shown that the average from my primary audience would be once a week, with the exception of James, who doesn't often watch documentaries because "after about 20 minutes they tend to get a bit repetitive and boring." This suggests that I will need a way to engage my audience.
Question 2 - If you would watch one what platform would you watch it on? (TV, Phone, Computer)
The results were split down the middle with two people saying TV and the others, Netflix/BBC iPlayer.
Question 3 - What social media platform do you use the most?
It was shown that Instagram was the most used platform. So, therefore, I will try and incorporate Instagram as a way of digital convergence.
Question 4 - What is your favourite genre of a documentary?
Most of my group said nature or something that has various locations.
Question 5 - What makes a documentary more appealing to you? What attracts you?
For this question, people said that they enjoy personal accounts but mostly depends on the subject matter. I believe social media and mental health, is a relevant and on-going issue that society is trying to tackle. Setting it in the performing arts industry will be a new and interesting perspective that hasn't been researched before.
Generic Research 3: John Grierson + Bill Nichols
JOHN GRIERSON
John Grierson was a Scottish documentary maker. He was considered
as a pioneer within the film industry and often considered to be the “father of
British and Canadian documentary film”
As a director he was very much influenced by the Soviet cinema and
Robert Flaherty’s poetical style.
In a 1926
review of one of Flaherty's films he coined the term "documentary" to
describe the dramatization of the everyday life of ordinary people.
Grierson used
non-professional actors instead of actors in order to create a more 'authentic'
reality and also made use of extensive location shooting. He was always keen to
make a film with distinctively 'British' characteristics, which he saw as
moderation and a sense of human importance, which is seen in his pioneering documentary
Drifters.
Grierson did
not believe that documentary film was just a public report of the activities of
daily life but as “something more magical.” “It is a visual art which can
convey a sense of beauty about the ordinary world."
BILL NICHOLS
Bill Nichols
is an American film critic who was best known for his pioneering work as
founder of the contemporary study of documentary film.
-
Poetic mode
-
Expository mode
-
Observational mode
-
Participatory mode
-
Reflexive mode
-
Performative mode
Structure of a documentary
A documentary structure usually depends on the subject matter of the film, but
in general, a documentary is made up of the "three-act structure."
Act One
The
beginning of the documentary needs to capture and engage the audience. In the
first act you establish and set the tone for the whole movie and create
curiosity in the viewer's mind to make them want to keep watching. Within
this section, you want to set up some kind of problem or unusual situation that
keeps the audience intrigued. The
beginning is more or less a teaser for the whole documentary. It sets up the
questions that the rest of the movie will answer.
Act Two
Act 2 is divided into numerous scenes that build on each
other to reveal your story. These segments do not necessarily go in
chronological order.
Act Three
The
last act brings some kind of resolution to the questions and conflict
established at the beginning of the film.
Generic Research: Textual Analysis 3
GENERIC RESEARCH: TEXTUAL ANALYSIS 3
NUDES4SALE
Summary – This documentary follows the new phenomenon of selling
indecent pictures and videos for cash, in particular looking at the site OnlyFans.
A reporter, Ellie Flynn, investigates how thousands of young people are making
a living by selling nudes online. One of the girls interviewed is called Sasha,
who has a history of mental health issues and tries to turn to the local
council to help her find suitable accommodation but becomes homeless.
ANALYSIS
Generic Research: Textual Analysis 2
GENERIC RESEARCH – TEXTUAL ANALYSIS 2
‘ABUSED BY MY GIRLFRIEND’
Summary – Tells the story of Alex Skeel, a 23-year-old man
from Bedford, who was severely abused by his girlfriend, Jordan Worth. This
documentary consists of observational filming with various police accounts,
providing a raw and personal view of Alex’s life and how a teenager romance became
violent and abusive.
“By sharing his story, Alex hopes to challenge
assumptions about violence and masculinity in relationships, and to empower
victims of domestic violence to come forward”
ANALYSIS
Monday, 27 April 2020
Audience Research: Focus group questions
Audience Research: Focus group questions
1. How often do you watch documentaries?
Hannah (P) - I watch a documentary probably either once a week if there is like a short series of them or once every two weeks because I enjoy watching and learning about what they are about! I definitely watch a documentary in the space of two weeks.
James (P) - I don't often watch documentaries because after about 20 minutes they tend to get a bit repetitive and boring.
Max (P) - About once a week
Catherine (S) - 3-4 times a week
2. If you would watch one what platform would you watch it on? (TV, Phone, Computer)
Hannah (P) - I would watch some on tv if it was appealing to me, I quite like history documentaries on tv. However, I watch most of the documentaries on my phone on Netflix.
James (P) - If I was to participle in the sport of watching a documentary I would watch it on my television because the adverts would offer me a break to take in and digest the information in the documentary.
Max (P) - Streaming platform iPlayer or Netflix
Catherine (S) - TV
3. What social media platform do you use the most?
Hannah (P) - Snapchat
James (P) - Instagram
Max (P) - Instagram
Catherine (S) - Facebook/Instagram
4. What's your favourite genre of a documentary?
Hannah (P) - My favourite genre of documentaries is either history-related about wars and the history of where we live and what’s happened, or documentaries about the world and the planet, for example our planet on Netflix was a very enjoyable watch for me! I love learning about the environment and how we can help it.
James (P) - I love a good travel documentary. the reason for this is that I love seeing new places and there environments and culture.
Max (P) - Wildlife/Nature
Catherine (S) - History/astrobiology
5. What makes a documentary more appealing to you? What attracts you?
Hannah (P) - In a documentary, anything to do with the world and our planet I usually watch and really enjoy as it something I love to learn more about and explore! David Attenborough is my favourite person to watch on documentaries! They appeal to me more if they have lots of footage of what they are talking about so I really get a sense of what is happening.
James (P) - The best kind of documentary is one that has a meaning and a purpose behind it. otherwise, it feels like an hour and a half worth of blab.
Max (P) - Often it's either the subject matter or sometimes the narrator on the series. Such as David Attenborough narrated wildlife doc.
Catherine (S) - Photographic evidence/personal accounts
1. How often do you watch documentaries?
Hannah (P) - I watch a documentary probably either once a week if there is like a short series of them or once every two weeks because I enjoy watching and learning about what they are about! I definitely watch a documentary in the space of two weeks.
James (P) - I don't often watch documentaries because after about 20 minutes they tend to get a bit repetitive and boring.
Max (P) - About once a week
Catherine (S) - 3-4 times a week
2. If you would watch one what platform would you watch it on? (TV, Phone, Computer)
Hannah (P) - I would watch some on tv if it was appealing to me, I quite like history documentaries on tv. However, I watch most of the documentaries on my phone on Netflix.
James (P) - If I was to participle in the sport of watching a documentary I would watch it on my television because the adverts would offer me a break to take in and digest the information in the documentary.
Max (P) - Streaming platform iPlayer or Netflix
Catherine (S) - TV
3. What social media platform do you use the most?
Hannah (P) - Snapchat
James (P) - Instagram
Max (P) - Instagram
Catherine (S) - Facebook/Instagram
4. What's your favourite genre of a documentary?
Hannah (P) - My favourite genre of documentaries is either history-related about wars and the history of where we live and what’s happened, or documentaries about the world and the planet, for example our planet on Netflix was a very enjoyable watch for me! I love learning about the environment and how we can help it.
James (P) - I love a good travel documentary. the reason for this is that I love seeing new places and there environments and culture.
Max (P) - Wildlife/Nature
Catherine (S) - History/astrobiology
5. What makes a documentary more appealing to you? What attracts you?
Hannah (P) - In a documentary, anything to do with the world and our planet I usually watch and really enjoy as it something I love to learn more about and explore! David Attenborough is my favourite person to watch on documentaries! They appeal to me more if they have lots of footage of what they are talking about so I really get a sense of what is happening.
James (P) - The best kind of documentary is one that has a meaning and a purpose behind it. otherwise, it feels like an hour and a half worth of blab.
Max (P) - Often it's either the subject matter or sometimes the narrator on the series. Such as David Attenborough narrated wildlife doc.
Catherine (S) - Photographic evidence/personal accounts
Friday, 24 April 2020
Audience Research
Audience Research: Focus group
Hannah (P) - I watch a documentary probably either once a week if there is a short series of them or once every two weeks because I enjoy watching and learning about what they are about! I definitely watch a documentary in the space of two weeks.
James (P) - I don't often watch documentaries because after about 20 minutes they tend to get a bit repetitive and boring.
Max (P) - About once a week
Catherine (S) - 3-4 times a week
2. If you would watch one what platform would you watch it on? (TV, Phone, Computer)
Hannah (P) - I would watch some on tv if it was appealing to me, I quite like history documentaries on tv. However, I watch most of the documentaries on my phone on Netflix.
James (P) - If I was to participle in the sport of watching a documentary I would watch it on my television because the adverts would offer me a break to take in and digest the information in the documentary.
Max (P) - Streaming platform iPlayer or Netflix
Catherine (S) - TV
3. What social media platform do you use the most?
Hannah (P) - Snapchat
James (P) - Instagram
Max (P) - Instagram
Catherine (S) - Facebook/Instagram
4. What's your favourite genre of a documentary?
Hannah (P) - My favourite genre of documentaries is either history-related about wars and the history of where we live and what’s happened, or documentaries about the world and the planet, for example our planet on Netflix was a very enjoyable watch for me! I love learning about the environment and how we can help it.
James (P) - I love a good travel documentary. the reason for this is that I love seeing new places and there environments and culture.
Max (P) - Wildlife/Nature
Catherine (S) - History/astrobiology
5. What makes a documentary more appealing to you? What attracts you?
Hannah (P) - In a documentary, anything to do with the world and our planet I usually watch and really enjoy as it something I love to learn more about and explore! David Attenborough is my favourite person to watch on documentaries! They appeal to me more if they have lots of footage of what they are talking about so I really get a sense of what is happening.
James (P) - The best kind of documentary is one that has a meaning and a purpose behind it. otherwise, it feels like an hour and a half worth of blab.
Max (P) - Often it's either the subject matter or sometimes the narrator on the series. Such as David Attenborough narrated wildlife doc.
Catherine (S) - Photographic evidence/personal accounts
Audience Research: Focus group questions
1. How often do you watch documentaries?
1. How often do you watch documentaries?
Hannah (P) - I watch a documentary probably either once a week if there is a short series of them or once every two weeks because I enjoy watching and learning about what they are about! I definitely watch a documentary in the space of two weeks.
James (P) - I don't often watch documentaries because after about 20 minutes they tend to get a bit repetitive and boring.
Max (P) - About once a week
Catherine (S) - 3-4 times a week
2. If you would watch one what platform would you watch it on? (TV, Phone, Computer)
Hannah (P) - I would watch some on tv if it was appealing to me, I quite like history documentaries on tv. However, I watch most of the documentaries on my phone on Netflix.
James (P) - If I was to participle in the sport of watching a documentary I would watch it on my television because the adverts would offer me a break to take in and digest the information in the documentary.
Max (P) - Streaming platform iPlayer or Netflix
Catherine (S) - TV
3. What social media platform do you use the most?
Hannah (P) - Snapchat
James (P) - Instagram
Max (P) - Instagram
Catherine (S) - Facebook/Instagram
4. What's your favourite genre of a documentary?
Hannah (P) - My favourite genre of documentaries is either history-related about wars and the history of where we live and what’s happened, or documentaries about the world and the planet, for example our planet on Netflix was a very enjoyable watch for me! I love learning about the environment and how we can help it.
James (P) - I love a good travel documentary. the reason for this is that I love seeing new places and there environments and culture.
Max (P) - Wildlife/Nature
Catherine (S) - History/astrobiology
5. What makes a documentary more appealing to you? What attracts you?
Hannah (P) - In a documentary, anything to do with the world and our planet I usually watch and really enjoy as it something I love to learn more about and explore! David Attenborough is my favourite person to watch on documentaries! They appeal to me more if they have lots of footage of what they are talking about so I really get a sense of what is happening.
James (P) - The best kind of documentary is one that has a meaning and a purpose behind it. otherwise, it feels like an hour and a half worth of blab.
Max (P) - Often it's either the subject matter or sometimes the narrator on the series. Such as David Attenborough narrated wildlife doc.
Catherine (S) - Photographic evidence/personal accounts
Audience Research: Summation
To discover the leisure and media consumption habits of my target audience, I set up a focus group consisting of four people: Hannah, James, and Max acting as my primary audience and Catherine as my secondary.
I asked them five different questions whilst also asking them to list their interests.
For my focus group, I tried to pick people within the demographic who didn't really have similar backgrounds/interests.
Interests
I have realized that if I heavily focus my documentary on the topic of theatre and performing, this could limit my audience - as I would be attracting a niche audience. Because of this, I will balance this out with the topic of mental health so I can attract a wider audience.
Questions from Focus Group
Question 1 - How often do you watch documentaries?
From the data, it was shown that the average from my primary audience would be once a week, with the exception of James, who doesn't often watch documentaries because "after about 20 minutes they tend to get a bit repetitive and boring." This suggests that I will need a way to engage my audience.
Question 2 - If you would watch one what platform would you watch it on? (TV, Phone, Computer)
The results were split down the middle with two people saying TV and the others, Netflix/BBC iPlayer.
Question 3 - What social media platform do you use the most?
It was shown that Instagram was the most used platform. So, therefore, I will try and incorporate Instagram as a way of digital convergence.
Question 4 - What is your favourite genre of a documentary?
Most of my group said nature or something that has various locations.
Question 5 - What makes a documentary more appealing to you? What attracts you?
For this question, people said that they enjoy personal accounts but mostly depends on the subject matter. I believe social media and mental health, is a relevant and on-going issue that society is trying to tackle. Setting it in the performing arts industry will be a new and interesting perspective that hasn't been researched before.
I asked them five different questions whilst also asking them to list their interests.
For my focus group, I tried to pick people within the demographic who didn't really have similar backgrounds/interests.
Interests
I have realized that if I heavily focus my documentary on the topic of theatre and performing, this could limit my audience - as I would be attracting a niche audience. Because of this, I will balance this out with the topic of mental health so I can attract a wider audience.
Questions from Focus Group
Question 1 - How often do you watch documentaries?
From the data, it was shown that the average from my primary audience would be once a week, with the exception of James, who doesn't often watch documentaries because "after about 20 minutes they tend to get a bit repetitive and boring." This suggests that I will need a way to engage my audience.
Question 2 - If you would watch one what platform would you watch it on? (TV, Phone, Computer)
The results were split down the middle with two people saying TV and the others, Netflix/BBC iPlayer.
Question 3 - What social media platform do you use the most?
It was shown that Instagram was the most used platform. So, therefore, I will try and incorporate Instagram as a way of digital convergence.
Question 4 - What is your favourite genre of a documentary?
Most of my group said nature or something that has various locations.
Question 5 - What makes a documentary more appealing to you? What attracts you?
For this question, people said that they enjoy personal accounts but mostly depends on the subject matter. I believe social media and mental health, is a relevant and on-going issue that society is trying to tackle. Setting it in the performing arts industry will be a new and interesting perspective that hasn't been researched before.
Revision of Pitch
Originally my pitch was going to solely be about anorexia in the performing arts industry. From my research I believe that my topic is a little too niche and also wanted to include the aspects of social media, making the storyline very complex. So, therefore, I have decided to still have my main character suffer from mild forms of anorexia but I will focus more on the more general subject of mental health and how social media can influence this within the performing arts industry.
In my documentary, I will use the main talent who is a boy suffering from mental health issues and a female who is homosexual to represent two different social groups.
To incorporate digital convergence within my piece, I will use the social media platform Instagram and Snapchat - as these were the 'most interacted with' from my focus group.
In my documentary, I will use the main talent who is a boy suffering from mental health issues and a female who is homosexual to represent two different social groups.
To incorporate digital convergence within my piece, I will use the social media platform Instagram and Snapchat - as these were the 'most interacted with' from my focus group.
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